One of HaloSource’s key goals is to greatly expand access to clean, safe water for impoverished people, regardless of where they live. By capitalizing and focusing on the fast-growing market for water purification, HaloSource aims to establish the global standard for point-of-use drinking-water products in developing nations and to provide access to clean, safe water to 150 million people by 2010.

HaloSource is initially focusing its HaloPure marketing where the need for safe water is the greatest—in India and China and in the developing countries of Latin America. In India, HaloSource is partnering with Eureka Forbes, India’s largest household water–purification company.

HaloSource is forging strategic partnerships to establish HaloPure as an ingredient in each country’s leading brands of water treatment products. An “ingredient brand” is a distinctive component that adds value to other products, enabling the makers of those products to set premium pricing and often establish new categories of products. Examples of ingredient brands include Intel Inside®, Gore-Tex® and NutraSweet®. In a similar vein, HaloSource’s HaloPure, the trusted mark of water purity and safety, distinguishes and lends credibility to the company’s partners’ brands and products. At the same time, the partnerships will allow HaloSource to take advantage of each partner’s brand equity, marketing and distribution strengths.