THE PROBLEM: Bringing clean, safe and delicious water to India

Eureka Forbes is the market-leading brand for household water treatment in India—indeed, the company name is synonymous with safe water products. Aiming to reach consumers without reliable electricity supplies, in 2005 the company introduced a disinfecting water filtration device that used gravity to enable water to flow through the filter. Although the treatment sanitized the water to a high level, the taste and odor of the treated water were objectionable to consumers, especially in the warmer months. Eureka Forbes sales and service people were forced to spend a huge amount of time dealing with customer complaints about the quality of the water.

OUR SOLUTION: HaloPure

HaloPure, HaloSource’s proprietary disinfecting technology, was a natural fit for Eureka Forbes’ water filter devices. With HaloPure, Eureka Forbes can offer customers a filter solution that removes dangerous microbes while producing drinking water that’s delicious and odor-free.

Since HaloPure cartridges need only gravity to work, Eureka Forbes has been able to reach those consumers who lack a regular source of electricity, a huge market in India. In addition, since Eureka Forbes’ sales and service staff are no longer overwhelmed with complaints about water quality, they can concentrate on growing their customer base and increasing sales of HaloPure replacement cartridges.

The partnership between HaloPure and Eureka Forbes is good news for consumers and the environment as well. By offering their products at affordable price points, Eureka Forbes gives millions of India’s working poor a reliable source of clean, safe, and delicious water. Moreover, Eureka Forbes and HaloPure products are ecologically sound and make no demands on India’s already strained electrical grid.

Working together, HaloPure and Eureka Forbes are poised to make an enormously positive impact on the Indian market for purified water in the years ahead, bringing clean, safe and delicious water to India.